Lakshmi is the Goddess who regulates all forms of success and wealth. As the assort of Lord Vishnu, the God of conservation, Lakshmi is the Goddess of wellness and beauty. Goddess Lakshmi Pooja on Diwali has a great significance; it is performed to drive away all the evil. Goddess Lakshmi incarnates reverend beauty, peace, strength, wisdom, auspiciousness, stability and luxury.
Birth of Goddess Lakshmi:
The tale behind the birth of Lakshmi is, it is believed that very long ago both the gods and demons were mortal. In order to get immortal, they should have Amrith (nectar of immortality) The Gods and Demons were in a race to obtain Amrith. Gods consulted Vishnu who was on the earth as a tortoise (Kurma). They decided to churn the ocean for Amrith, by threading the serpent around the mountain Mandara, they churned it. Tortoise plunged to the ocean floor and balanced the mountain on his back. In his grip, the mountain dips into the ocean. While churning many divine things came up, Goddess Lakshmi was prime.
The Gods received the Amrith from Goddess Lakshmi and they got fourteen treasures. Lakshmi chose Lord Vishnu as she assort. Vishnu carried her from ocean to his heaven. Every time Lord Vishnu comes down on earth as an embodied, Lakshmi accompanies by an avatar.
Traditions of Lakshmi Pooja:
On the day of Diwali, Lakshmi Goddess Lakshmi walks through green fields and lounges through the lanes and blesses people for a lot of prosperity. In the evening, when the sunsets, they will perform Lakshmi Pooja at auspicious timings. Hindus worship Goddess Lakshmi in three forms namely Mahalakshmi( goddess of wealth), Mahasaraswathi( the goddess of knowledge) and Mahakali( Goddess of goodness). They offer the sweets which to the Goddess, later it is distributed as Prasad. Feasts are set up and Diwali gifts are exchanged. They also decorate houses and light up with earthen lamps. People go to temples and visit friends and families and burst fireworks.
In rural areas, farmers decorate their cattle and worship them, as they are the main source of income for them. In south India cows are offered special awe, they are considered as the incarnation of Lakshmi.